Coordinating
Committee

The
Coordinating Committee is responsible for the conduct of the operations of
the Learning Group, promoting the organizational mission, vision
and values, maintaining quality standards, and setting policy.
As
defined in the report
of our April 2002 Convention, the Coordinating Committee is also
responsible for the following: developing strategies for achieving
the mission and vision of the organization; assessing
the effectiveness of Learning Group activities as measured against
the vision and mission; overseeing the functions of the Group;
designing, implementing, and evaluation organizational assessments;
approving organizational proposals; budgetary oversight;
organizational announcements; and mediation and conflict resolution.
The
Coordinating Committee presently consists of these members:
Stephen
Cummings
(SL: Insightful Flow)
Linda
Kelley
(SL: Delia Lake)
Jim
Murphy
(SL: Jem Morales)
Coordinating
Committee meetings are held weekly in the ODLG Second Life Clubhouse
and are open to all who are interested in the
operation of the Learning Group. Those not in the ODLG Second Life
Group can still participate via phone conference.
Next
meeting: September 8, 8:00 PM to 9:30 PM. To
RSVP,
write to cc@learninggroup.org. Members
who cannot attend are urged to get the agenda and make their view known via e-mail.
Past
meetings: Coordinating Committee meeting notes are archived on the web site
and provide useful material for those who want to know more about
the Learning Group. We will notes on the earlier 2008 meetings
posted soon.
Meetings
of
2007
Meetings
of December
Meeting
policy
Beginning
this month, the Committee began meeting in Second Life, using phone
conference so that those not members of the ODLG SL Group can
participate. The meeting time was fixed for each Monday, 8:00 PM to
9:30 PM.
Strategic
plan
We
continued to discuss implementation and revision of the strategic
plan adopted earlier in 2007. Finances remained a crucial concern,
and the two key factors of member renewals and nonmember attendance
at program meetings were still well below benchmark standards.
Throughout
the year, we've been making phone calls to members whose dues are up
for renewal asking them to renew, to RSVP's asking them to bring a
guest to the meeting, and to members not RSVP-ing asking them to
attend the upcoming meeting. While there have some successes,
notably in regard to guests at meetings, the results have been too meager
to reverse the financial decline.
Accordingly,
we considered whether the problem was that we are reaching people
only when they already made a negative decision. We thus thought
about having a plan whereby each Coordinating Committee member would
have responsibility for regular contacts (beginning at point of
joining and continuing through time for renewal) with a fixed set of
members. This would permit better relationships between leadership
and membership and perhaps allow CC members to be specialists in a
particular ODLG constituency, such as consultants or coaches.
Volunteers
An
obvious problem with the plan just cited is that there are so few CC
members that the workload from evenly dividing the membership among
them would be unrealistic. Getting more member volunteers would be
highly desirable but throughout its history ODLG has never been
successful in that.
We
did put out a call for a membership drive, but that got only a few
volunteers, each of whom dropped out. Our efforts to get those
oriented into Second Life to help us with that endeavor likewise
have borne little to no fruit.
Second
Life
The
Second Life effort has been very important in terms of ODLG
promotion, comparable to the Deeper Inquiry Group and the Worcester
Local Area Group. But progress has been much slower than hoped for,
due to lack of capacity and the "too busy" factor that all
organizations seem to be experiencing these days.
Because
most of the members receiving them declined or failed to respond to
the orientation invitation, we had to introduce another step of
confirmation. Even so, there have still been many last minute
cancellations. Accordingly, we have only been able to orient a small
number each week and have more names on the waiting list than have
been oriented.
We
thus had to put off doing our first virtual meeting,
"Presencing and Theory U". A target date of February or
even March now seems indicated. Once we have enough members
oriented, we will take a break in the orientations to conduct the
program. We can then replicate it later for those who could not make
the selected date or be oriented in time.
Too,
technical factors have held up our opening a "clubhouse"
in Second Life. This will provide ODLG SL members with a safe
entry/exit point and a place to network, share skills development
and eventually conduct their own ODLG meetings. Clearly, once we
start such activity more members will join this endeavor.
The
plan is that once the clubhouse is open each CC member will hold an
open house. These open house sessions can also serve for SL skills
building. We will then do some special interest group SL meetings (Dialogue
Group, Deeper Inquiry Group, Jobs
Group). We can then offer the clubhouse for members to set up
their own SL sessions; some guidelines will be needed for that.
Ultimately,
too, we wish to have a calendar of virtual meetings corresponding to
that for the regular program meetings. That will probably take some
time because we will need to find a larger space than the clubhouse
and because the number of ODLG members with SL presentation and
facilitation skills is at this point very small.
Meetings
of November
During
November the Committee met weekly, following a decision to do weekly
"strategy sessions".
Committee
membership and meetings
Linda
Kelley and Amelia
Levy joined the Coordinating Committee.
It
was decided that Coordinating Committee meetings would be held in
Second Life, with phone conferencing. The latter will enable those
not enrolled in the ODLG SL group to participate, at least vocally.
In
addition, we will open the weekly "strategy sessions" to
all members. A corollary seems to be that the concept of the
"regular open" monthly meeting is no longer applicable.
Strategic
plan
We
are continuing the phone call campaign to promote member attendance
at upcoming meetings, to urge members to bring guests to meetings,
and to encourage membership renewal. One purpose of the weekly
meetings is to review what seems to work well in these interactions
with members.
We
decided that we should reframe these calls as a "chance to talk
about the Learning Group". While each set of calls may still
have a primary function such as dues or meeting attendance, we need
more contact between leadership and members and in particular more
member awareness of their benefits and of organizational needs.
Finances
and budget
November
was a very bad month financially. We did below par on the program
meeting, not quite reaching the target for new members. Membership
renewals, moreover, were less than half the target.
This
pattern has prevailed in most months of 2007 and our bank reserves
have been severely reduced. The key issue remains how we can get
more member support via dues renewal, recruiting new members, and
bringing new people to meetings.
Second
Life
The
Second Orientations are continuing but progress has been slow
because so many members have not been able to attend their scheduled
session. Given that our capacity only permits one orientation per
month, reaching the goal of seventy members for the first virtual
meeting, "Presencing and Theory U," could take a long
time.
We
thus decided that at some point (perhaps late January) we should
stop the orientations and scheduled and conduct that meeting. We
will then resume
the orientations and replicate the meeting, allowing both those
oriented but not able to make the selected date and newly oriented
members to attend.
In
addition, once we have our "clubhouse" open we will,
besides the Coordinating Committee meetings, do some "open
house" meetings, with each Coordinating Committee member
hosting an hourly session. We will also do some special interest
group meetings in Second Life.
So
far no one has submitted a program proposal for Second Life meetings
but once other meetings are held we can expect these. Eventually,
members will be able to set up their own ODLG meetings on topics of
their own choosing.
The
clubhouse will provide a "safe place" for members to share
SL and other learning and skills development. It was recognized that
we need to develop some rules for its operation, e.g., how time is
booked.
But when not being used for meetings, members will be able to use it
for informal gatherings or socializing.
Meeting
of October 30
Promoting
program meetings
Our
2007 strategic plan has two elements, promoting program meetings and
promoting membership. In regard to the former, we have been making
special e-mail appeals to members and phone call to members, urging
them to attend and to bring guests.
For
November 20 meeting, we decided a new focus that would recognize the
special nature of the “six small groups” format. Members would
be called who could be expected to be particular interested in one
of the sessions (e.g., coaches for “OD and Coaching”,
consultants for “OD Consulting”). This system would have the
advantage that the CC members would not have to be all that expert
on all six sections and might even lead to various CC members
becoming “point persons” on one part of the ODLG constituency.
The
external e-mail campaign, based on invitations to the upcoming
program meetings, is continuing. For all the effort on it, very few
RSVP’s have been received but the long-term value in making people
aware of the organization seems to justify it.
Member
maintenance
As
to the membership drive element of the strategic plan, we are
continuing to make phone calls to members whose dues are due. This
has led to some improvement in the renewal rate, but that
improvement remains critical.
By
contrast, the external membership has been just about exclusively
confined to meeting promotion efforts, despite ideas regarding
flyers and the like. In particular, the idea of promoting
membership, including outside New England, via virtual programs has
not been pursued. In this connection, that fact the requests for
volunteers have been unavailing does limit our ability.
Second
Life
We
are continuing to work on doing our first program in Second Life.
Our own “pre-orientations showed the need for more preparatory
materials and we also decide that one CC members should be present.
Ultimately, we need to develop more capacity, as we can’t expect
one person to orient all ODLG members for all time.
Once
all members of the strategic team have been oriented, we will do our
weekly strategy meetings in Second Life. Ultimately, we will also do
the monthly open meetings that way, but that is dependent on members
having had the chance to be oriented.
Budget
We’ve
lost considerable money this year and there seems no inherent to
expect 2008 to be less of a struggle. Indeed, the budget has to be
raised to reflect the costs of the new Worcester local area group.
Basically, that would mean raising the targets for renewals and
nonmembers meeting attendance, both of which we have not been able
to attain this year.
Meeting
of August 30
Membership
We
welcomed Grant Keith as a new member of the Coordinating Committee.
Promoting
program meetings
We
reviewed our new strategic plan, among the components of which are a
“three meeting strategy” for promoting program meetings and a
membership drive. In regard to the former we’ve developed a “three
meetings document” but there seems to be no evidence of its
use other than its being cited in the newsletter and in other
e-mails to members.
We
have been contacting prospective members about the Learning Group
via phone and e-mail. These messages have been pitched around the
upcoming meeting and he has been targeting persons likely to be
interested in that program’s topic. So far not one RSVP or new
member has been obtained, although the long-term impact of these
contacts could be important and we are developing a database for
future contacts. More volunteers to research such contacts would be
useful. Inaddition, we continuing, as we have been for some
years, to send press releases to academics and consultants, as well
as web sites; despite very little results seeming to come from these
efforts, they seem useful for getting our name out and the academic
ones have led to three new meeting locations.
The
September 19 meeting is doing very well as regards RSVP’s but
almost all of these are from members, raising the specter of a very
large meeting with very low revenue. [This fear actually came to
pass.] It was thus proposed that we again make calls to RSVP’s
asking them to bring a guest.
Member
maintenance and recruitment
The
other aspect of the strategic plan is membership drive, and this in
turn has two components, retaining members and recruiting new ones.
As
to retention, we have been making phone calls to members whose dues
are overdue calling members up for renewal. For a while the former
effort had seen a high success rate, but a problem has recently been
seen in that members who have promised to pay their dues have done
do so. It was agreed that such members should be called again. As to
the other calls, there has been some indication (and common sense
would suggest) that these make members more likely to renew, but the
data is too slight as yet to be clear. In any case, we will continue
with this effort.
Another
part of this effort is the development of a new general purpose
flyer. Several members have been working on that. [The new document
was subsequently approved and put into use.]
Library
We
need someone to serve as acting librarian for a few months. It was
agreed that whichever CC member lives closest to the Librarian
should take on this task.
Meeting
of July 9
Finances
Conducting
our usual biannual financial review, we found ODLG to be in dire
straits. After achieving a surplus of over $1000 in 2006, we are
nearly $1500 in the red for 2007. We are also almost $1000 below the
reserve figure set at the beginning of this year.
The
consensus was that this situation is too grave for complacency,
though not quite bad enough to be considered an emergency. Rather,
we felt it to be in between, requiring an action plan – but the
details of such a plan continued to elude us.
There
are “two 12’s” that are the basis of our finances: We need
twelve members to renew each month and we need at least twelve
nonmembers at each meeting. We were generally able to do that last
year, but this year have done less than half of those targets.
Program
meetings
We
again reviewed the methods that we have been using or have
considered using for raising meeting attendance, which has been
somewhat below the benchmark figure of 50 this year, and for
increasing the number of nonmembers at meetings. For the last few
months, we have been making phone calls to members, urging those who
have not RSVP’d to do and those who have RSVP’d to bring a
guest. But as yet we have not had one person attend or one bring a
guest as a result of these efforts.
We
discussed whether to continue the phone call campaign [and did make
some calls later in the month, focusing on attending the meeting,
but again did not get anyone to come], as well as other suggested
promotional means. Sending press releases to local papers has been
advocated, but experiments with that method have not been successful
in terms of meeting attendance (though presumably have value in
getting word out about ODLG’s existence). Finding more web sites
that could post our meetings had also been suggested; though this
does not seem a method that those have been attending have used, it
again could be useful in general awareness of the organization.
Recruitment at local campuses was also cited, though again past
efforts in that direction have not borne fruit except in one case in
which an active member who taught OD used her course to promote the
Learning Group.
Member
maintenance
The
drop in renewals seems to be worsening. Again, we have been using
phone calls to supplement the e-mail dues notices; in a few cases,
these have led to renewals, though most of those called have report
being “too busy” to attend meetings and thus not renewing.
On
this front, it has been suggested that we need to begin calling
people earlier. It has also been advocated that we change the
message so that people see the decision to renew as one of “Do I
want the Learning Group to continue?”
Member
recruitment
Of
course attracting new members could make up for losing old ones. We
thus agreed to try an experiment in contacting nonmembers via
“cold calls”.
There
would be a multi-part strategy: Do you want to join? Would you
attend the next meeting? Can we put you on our mailing list? [It was
subsequently suggested that we add “Do you know of anyone else who
would be interested in the Learning Group?”]
The
plan would also be to try a long-advocated goal: recruiting senior
level practitioners and organizational leaders. In part, this would
be because such people would have the ability to bring in more
members.
Meeting
of June 12
Local
area groups
The
June 19 (second) Worcester local area group
meeting was discussed. It was agreed that there needs to be better
coordination over handling RSVP’s, food arrangements, publicity
and so on.
Whether
we could expand the concept of local areas groups was again
considered. LAG’s for the North Shore and the South Shore
(regions, which, like the Worcester area, have some members but
potentially many more) have been suggested, as has the idea of a
downtown Boston group.
The
feeling at last meeting that we need to learning from the Worcester
experience was reiterated. In addition, there were doubts as to
whether we have the capacity (financially and in staff) to create
more such groups, at least at this point. Whether leaders
willing to put the time and labor to create such groups is another
question.
A
particular issue is that if food is provided there would be a large
cost increase that might not be offset by increased membership.
Already there is some question whether we might lose financially
from the Worcester LAG on account of food costs.
There
have been suggestions that, just as special interest groups don’t
serve food, food at LAG meetings could be eliminated or restricted
to snacks. It was also noted that our former Book Club had people
bring refreshments. Nevertheless, and given the fact that the
Worcester group has already set a precedent for serving food, the
consensus was that people need “real food” if they are to be
expected to attend evening meetings. Of course our food policy is
predicated on economy, our budget allowing for no more than $8 per
person.
Promoting
program meetings
The
drop in attendance that set in last year seems to be continuing,
with RSVP’s for the June 28 program below par. At this point, a
financial loss on the meeting seems imminent, with only 2 nonmember
RSVPs.
We
had decided last meeting to do another phone call campaign, with CC
members contacting members who have not RSVP’d asking them to
attend and members who have RSVP’d asking them to bring a guest.
Despite some doubts as to whether this is really the best use of our
time, we reaffirmed that decision. It was also suggested that we
need to begin these calls earlier than we have been so that people
are less likely to already have conflicts. In any case, a review of
why these efforts have not succeeded (so far we have not got one
guest or one members RSVP that way) at our next meeting was
advocated if this month’s campaign does not improve on the
previous ones.
It
was suggested that one way to attract people to ODLG would be for
members to do presentations for other groups that demonstrate the
value of experiential learning and organizational development. This
idea will be explored by Worcester LAG.
Member
maintenance
Member
maintenance remains a critical issue. With program meetings drawing
fewer nonmembers than last year, a lower renewal rate has meant
greater financial loss than we can tolerate for much longer.
Here,
too, we have been using phone calls to supplement the e-mail renewal
notices. But results have been meager. It was suggested that maybe
we should make these calls not to people who dues are already
overdue but in advance. In any case, the effort will be continued.
One
clear problem is that since members are not attending meetings as
often (invariably reporting being “too busy”) they are tending
to drop out, meeting attendance being a strong predictor of renewal
or non-renewal. We have tried to break this mental link, pointing
out there are many benefits available even if one never attends a
meeting (the Member
Directory being the most notable of these) and that the issue
really should be whether members support what we are doing and want
to see it continue; but this “reframing” has evidently not
succeeded.
There
was some general discussion as to why people join and why they
leave. Virginia noted the organizational
life cycle model and suggested that we may need some kind of
renewal, something beyond the program meetings. It was noted that
increased special interest activity (the Jobs
Group and the Deeper Inquiry Group have
been very successful in regard to membership recruitment and retention)
has been advocated in that context. But finding leaders or
alternative models has very difficult.
One
factor that has frequently been cited is “competition from the
Internet”: The learning and networking needs that program meetings
provide can now be met on-line. Accordingly such ideas as webinars,
virtual program, and a presence on Second
Life have been proposed, but our knowledge of such things is
inadequate and budget is very limited.
The
question was raised as to whether we have data on these matters. The
answer is that there is, but not much. It was agreed to take a look
at what we have.
Program
issues
The
suggestion that we use the August 8 “OD Meets the Arts” program
to showcase member artistic talents was approved. However, time
restrictions will be severe, even if we give up the usual business
meeting agenda.
A
team meeting is planned for the January 2008 “Tenth Anniversary
Program”. We agreed to title this as “OD Past, Present and
Future,” putting the emphasis on OD issues rather than ODLG
institutional history, which, while it will be covered, is not
likely to have a broad enough appeal to attract sufficient
attendance. Likewise, we decided the proposed “party’ aspects
should be handled via After Thoughts.
Meeting
of May 30
Promoting
program meetings
As
with April, the May 23 phone call failed to produce the intended
result or, arguably, any result at all: No one attended or brought a
guest to the meeting as a result of the Coordinating Committee
calls.
It
was suggested that even so the calls may have made members more
aware of the Learning Group and thus prove beneficial in the long
run. On the other, it was noted that we have been making this effort
for specific reasons (meeting attendance of 50 and at least 10
nonmembers attending) and thus, if those are not being met, we
should analyze why the result was not as planned and consider
alternatives.
In
any case, we agreed to continue the effort for the June 28 meeting.
CC members will again divide up calls to members who RSVP asking
them to bring a guest and calls to other members asking them to
attend (or get someone else to).
Member
maintenance
At
the same time, we are continuing the phone calls to members whose
dues are overdue. So far results have been not successful (one only
member responding affirmatively), and the major problem seems to be
getting through to people. But we could think of no alternative
except to be persistent.
Volunteers
Throughout
the history of the Learning Group, how to get volunteers has been a
subject of debate. Various methods, including a “Volunteer
Bulletin” and special presentations at program meetings, have
mostly failed to produce committed volunteer.
In
discussing a couple recent offers to help, our consensus was that
what is needed is a plan of action for a specific goal that includes
prescribed volunteer roles such that members would not fear getting
into an open-ended commitment. In addition, official launches of
such efforts perhaps should not be made until at least some members
are on board, again to allay concerns of people being asked to do
too much. In addition, it was felt that such endeavors should be
action-oriented.
Local
area groups
The
Worcester
area local group appears to have been successfully launched, with a
second meeting expected in June. It was suggested that this gives us
a model for similar “LAG’s”, perhaps on the North Shore, the
South Shore, and even downtown.
However,
the consensus was that we need to see how the Worcester group works
out before trying to replicate its model. In addition, the idea of
purely social or informal discussion meetings still has advocates.
This might make sense for the downtown group (and could be
advertised as an option for those unable to make the regular program
meeting) and could avoid food costs. It does remain to be seen
whether the Worcester food and supply costs actually do not exceed
the fee and membership revenue.
Meeting
of
April 23
Promoting
program meetings
We
reviewed the phone call campaign for the April 19 meeting, designed
to encourage members to bring guests. In terms of the immediate
intention, the campaign failed: not one of those called did bring a
guest. (We did meet the benchmark figure of 50 persons attending.
But there were only four nonmembers at the meeting – just one of
these being a member guest – and a result we again lost money
badly.) However, there was some feeling that we may be making
members more aware of the need to promote nonmember attendance so
that there will be a long term gain.
Since
we don’t have the resources to do advertising, getting members to
promote meetings would appear to be only the way to reverse the
trend of lower nonmember attendance and (thus) declining revenue.
Still, the “everyone is too busy” situation may be adversely
affecting this form of member behavior, which, as the organization
grew in past years, became much less common than in earlier years,
in which bringing new people to meetings was part of the ODLG
tradition.
The
phone call campaign also never reached the second stage of reaching
members who had not RSVP’d urging them to attend. But we
recognized that we have to continue this form of activity as well in
order to attain goals of meeting attendance and member renewal
(members who don’t regularly attend meetings tending to drop out).
Member
maintenance
Membership
has slightly declined since the high of 242 in February, being now
234. With fewer people joining (a consequence of fewer nonmembers at
meetings) and renewal rates down, further decreases seem likely.
Accordingly,
we agreed that we need to also make phone calls to members whose
dues are due urging them to renew. A three-fold division of labor
for the Committee for May was thus approved, with each member having
a choice of calls to (1) members RSVP-ing regarding guests, (2)
other members regarding attending, and (3) those members overdue in
renewing regarding the need for their support.
It
was again noted that we need to record and track the results of
these calls. In addition to the specific result on the intended
action, any information useful for organizational assessment purpose
should be preserved. Moreover, we need to make sure that we don’t
call too often (one in six months having been proposed as a standard).
Finances
After
losing money in January, February and March we are within six
renewals or new members of breaking even for this month. Hence the
phone calls to members regarding renewal was noted as a high
priority. [However, we not only did not make that target but did not
any renewals through the phone calls at all; thus we took another
loss in April.]
We
are currently just slightly below the reserve level set. Although
finances thus remain an urgent concern, we could survive for about a
year even at the present loss rate. (Of course an acceleration of
negative trends could greatly reduce that time period.) Hence there
still does not seem to be sufficient justification for declaring
some kind of emergency state or for making cutbacks (that, we
recognized, actually might aggravate the situation).
Special
Worcester meeting
We
all hope to attend the May 9 special meeting in Worcester. It would
be possible to completely reverse the membership decline and the
revenue gap if we could sign up even a dozen new members.
We
still have not chosen a name for the resultant “[not really a]
special interest group”. Suggestions have included “local area
group” and “cluster”. [We eventually decided on "local
area group" - LAG.]
Meeting
of
March 27
General
situation of the Learning Group
After
a steady increase in meeting attendance and membership from 2004 to
2005, there was a decrease from 60 to 50 in the former in 2006 and
the latter essentially was level after reaching a peak of 240.
Member renewal rates also decreased in 2006. However, 2006 was our
best year in revenue; so much so that we decided to expend a surplus
while still increasing the reserves.
At
the beginning of this year, a small decline in these figures was
apparent. We had, recognizing that growth seemed to be over
(seemingly on account of everyone being “too busy”) set as
benchmarks 50 for meeting attendance, no fewer than 200 members, and
no more than a loss of $1000 for 2007. These now appear in jeopardy.
We
have dropped slightly to 235 members; but, since nonrenewals are not
being offset by new members, further decreases can be projected.
Meeting attendance was above 50 for January and February, but fell
to 35, one of the lowest results in years, in March, making the 2006
average only 48.
Revenue
performance is even worse. We’ve lost money each month; such a
streak is not unprecedented but the shortfall for March looks to be
one of the largest ever. [At $769, it did turn out be the monthly
loss largest since 2003.] On a monthly average basis, we would
become bankrupt some time in early 2008; if every subsequent month
were as unfavorable as March, that would happen by this fall.
One
statistic about the March meeting is especially alarming: we had
only 3 nonmembers present, whereas we know that we need at least a
dozen to have a chance of making the revenue target. Increasing
meeting attendance, especially nonmember attendance, thus remains a
prime organizational goal.
Promoting
program meetings
As
to the reason for the drop in nonmembers attending meetings, two
possible causes have been suggested. One is the demise of the Globe
Boston Works calendar; although that source never brought in more
than a couple attendees to any meeting, still it probably made many
people aware of the Learning Group. Another is that our mailing list
is also shrinking and has perhaps become stale; almost all those
attending meetings come from that list.
We’ve
long recognized the need for better marketing, internal and
external, and for the former we’ve been relying on phone calls.
Noting, too, that the vast majority of those who have joined the
Learning Group report having found out about us from another member,
we felt that getting members to bring guests to the meeting should
be a goal for the calls regarding the April 19 meeting. For that
purpose, we decided to emphasize the Frequent
Member card as an incentive to bring guests.
Perhaps
just an importantly, we need to listen to clues we may receive from
those called as to the reasons for the decline in attendance and
renewals. Since last year we have heard consistently that people are
too busy to attend meetings and similar reports have been heard
regarding other organizations. Corroborative or different data would
be important. Moreover, we’ve long wondered why so few members
bring guests (the number has hardly ever been more than two and
usually is zero). So it would be important to find out whether
people have just not thought of it or realized its importance to the
organization or whether our assumption that this would be something
that members could reasonably be expected to do is somehow
incorrect.
Keeping
track of such information is thus important. Moreover, we need to
track calls made to make sure that we are not calling people too
often. At our next meeting, we can review what we found. Perhaps the
information will suggest that we need to take different approaches.
Member
maintenance
Despite
the paramount importance of meeting attendance, we again noted the
importance of member renewals. We’ve failed to meet the target on
this key indicator (12 renewals per month, a 60 percent retention
rate) each month this year.
We
thus agreed to again make phone calls to members whose dues are
overdue (we would have a surplus instead of a deficit for the year
if all of these paid up) and who are up for renewal. The goals
would, similar to the meeting phone campaign, be both to maintain
membership (and thus revenue) and to get information on whether the
“too busy” theory is correct or there are other reasons for the
decline in renewals.
Committee
membership
We
welcomed Jade
Watson as a new member of the Coordinating Committee. Jade has
been serving as coordinator of the Jobs
Group.
Meeting
of
February 20
Program
meeting issues
A
member who attended the February 15 program meeting reported
that many members seemed to sit together with people whom they
already know, leaving newcomers isolated. Given that we pride
ourselves on being a welcoming organization and have membership
growth as a goal, it was thought that something should be done to
prevent “cliques”.
We
compared observations, not coming to a firm conclusion about the
degree to which people may be so isolated. Large tables may result
in less mixing, and there may be a natural tendency for people to
talk with those whom they already know. Too, some people do come to
meetings hoping to meet specific individuals and, even more
commonly, to find people with a particular knowledge or background.
Some members may be more gregarious that others, and some could
prefer observing to being involved. However, it does seem logical
that newcomers might appreciate help in getting connected.
It
was noted that in the past there has been talk about including a
structured networking exercise in the 5:30 to 6:00 PM segment. We
devoted the follow-up segment at our September
2003 meeting to a discussion on the issue and invited comments
in follow up notice. The general consensus at that time seemed to be
that most people would prefer informality and the networking needs
beyond what are already provided by the networking segment and After
Thoughts might better be left to such means as local social meetings
and requiring formats that use small group discussion.
Of
course that was some time ago, and networking is not the same as
welcoming. We thus considered some possibilities for being more
welcoming at meetings, including giving
newcomers a distinctive nametag, letting
new members introduce themselves during the business section, and
having a team (or the Coordinating Committee) seek out new members
and connect them.
Of
course there are technical issues with such measures, as well as
cultural ones. Because most members don’t attend most meetings,
people generally don’t know each other well enough to do
introductions. That also makes recruiting a regular team of greeters
problematic. (This was tried at a meeting in 2002 but the experiment
was not repeated.) Moreover, people arrive at all different times.
In terms of culture, ODLG shows a strong preference for informal
methods and for treating everyone equally. Who is a newcomer may be
not clear, either, as some people have been members for a long time
without attending even a meeting and other may have just joined but
have been attending meetings for a long time.
We
thus came to no definite conclusion. However, a written proposal
concerning "radical hospitality" will be submitted, which
can be considered either at the next Coordinating Committee meeting
or perhaps at the planning meeting for the March 13 program meeting.
In addition, we can raise the issue at the next program and include
something on “mixing” in the program information e-mail.
Library
An
incident from the February 15 meeting was reported: A member took an
item from the Library table without signing for it. When challenged.
he returned it but it appears that he also had another item. (The
possibility could not be completely ruled out that the additional
item was taken by another person, although it appeared that it was
this person’s stuff.) The member has not been identified but could
be.
We
all found this behavior to rather bizarre if not shocking. While it
could be that the person simply did not understand the Library rules,
the details of the incident seem to make that explanation
implausible.
The
consensus was that we should report what happened to the membership.
One possibility would be an announcement at the next meeting, with a
reiteration of the Library rules. If the person returned the missing
item or is identified at another meeting, someone from the
Coordinating Committee should talk to him.
We
also felt that we need higher security for the Library table. And
there should be sign “do not take anything without seeing the
Librarian” or the like.
Special
dividend
We
asked members to vote on how to allocated $500 of the 2006 revenue
surplus. We decided that the amount will be prorated it according to
the votes cast on the only two items that got a significant vote,
viz. $266 for additional reserves and $234 for staff compensation
bonus.
Member
maintenance
A
drop in renewals remains a concern. We accordingly discussed, and
tried to brainstorm on, measure that would promote a greater sense
of connectedness to the organization among members, without finding
any “magic bullet”.
One
idea that has been under consideration for years, namely local
“social” (but presumably with a chosen discussion topic)
meetings. The paradox was noted that everyone seems in favor of this
idea but no one has been willing and able to convene such a meeting.
Meeting
of
January 8
Budget
and Finances
We
approved a new budget for 2007. As with 2006, the budget is revenue
neutral; both the cost and revenue targets are the same as
last year. Because membership and meeting attendance have been
stagnant, if not declining, the revenue projections may in fact be
optimistic; but given current reserves even a loss would be
acceptable for 2007. (A minimal goal of not losing more than $1000
has been suggested.)
We
also made “off-budget” 2007 allocations of $1000 for web site
and computer maintenance and repair and $500 for the Library. (The
possibility of getting a laptop computer was raised.) It was
understand that this decision would be reconsidered if revenue drops
appreciably.
Even
so, the fact that we had a large surplus for 2007 did suggest that
some “dividend” be issued. We decided to poll members on how to
allocate an additional $500, giving them four options: (1) leave it
in the bank, (2) give the staff a bonus, (3) buy more items for the
Library, and (4) return it to members. Write-in options would be
permitted, and we might decide to pro-rate the allocation according
to how the vote breaks down. (On the “member dividend,” it has
been suggested that we could issue gift certificates to members
attending meetings, perhaps restricting these to members who renewed
on time.)
Webinars
We
have been in touch with the company that conducts webinars for the
OD Network. We purchased the archive
of the 2006 OD Network Conference as the January 17 program giveaway
and in the course of discussion asked how much it would cost us if
we wanted to do a webinar. It turns out that it would be only $100.
While
we recognized the need to check out comparative rates and to
consider possible hidden costs, this seemed like an excellent thing
to do. As a member benefit, it would be especially attractive to
those who find it difficult to attend program meetings. Moreover, it
could provide a way to “audition” those who want to present at
meetings.
Given
the ODLG culture of “no charge beyond dues,” we decided that the
webinars would be for member only at no charge. To recapture the
cost, we will tell would-be webinar presenters that they have to
recruit one new member. (Possibly, too, some people would join just
to able to do a webinar.)
We
will find out more about the various parameters and contact some
members who have experience in this area for guidance, advise and
(we hope) assistance. The goal would be to line up a series of
webinars just as we have done with the program meetings.
Member
maintenance
The
problem of declining renewals and slow payments continues. Given
that we expect 2007 to be tough year financially, we decided that we
have to be more aggressive about making phone calls to members whose
due are overdue.
RSVP’s
for January 17 are doing well, and it would appear that attendance
will be around 50. Given the special promotional efforts last month,
we decided to forgo such campaigns this time. However, we did agree
that we would all think of and report any last minute
“gimmicks,” perhaps along the lines of past years’ “New
Year” themes.
We
also recognized that a monthly meeting attendance of 50 should be
regarded as a goal/benchmark. Good meeting attendance is perhaps the
“leverage point” for maintaining membership and revenue.
For
previous Coordinating Committee reports, click
here.
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